Emily Steen

In 2022, the crypto currency, Solana wanted to create several flagship locations in key US cities. The Hudson Yards location opened in July and the Miami location will be opening at the end of August.

My roles included: Concept Ideation, Design Development, Rendering, Brand Storytelling, Storefront Design, Fixture Design, Space Planning

During the summer 2021, Bumble wanted to create a festival experience that provided attendees with the solution for all their festival-going needs. We created a space for folks to gather, celebrate connection and recharge during the first summer back since the pandemic started.

This activation was live at 3 music festivals during the summer of 2021 - Austin City Limits, Lollapalooza and Palm Tree Music Festival.

My roles included: Concept Ideation, Design Development, Rendering, Brand Storytelling, Fixture Design, Space Planning, Production Design, Sourcing, On-site Art Direction & Creative Oversight

Working with the Salesforce team, we designed 2 different footprints for the 2020 Grace Hopper Conference. We won this RFP and were working towards bringing this project to life when the conference was canceled due to the COVID-19 pandemic.

My roles included: Concept Ideation, Design Development, Rendering, Brand Storytelling, Space Planning

Working closely with Studio Butch, we collaborated with Wieden+Kennedy NYC and HBO to create The Inspiration Room - a public archive of women’s journals to celebrate the power of authentic, unedited voices during Women’s History Month. I was hired by Studio Butch to bring the concept to life in the physical space. The exhibit featured a collection of women’s diaries and displays in various forms - including a larger-than-life book, an audio booth, video displays and live-stream receipt printers. The space was designed to be bring these women’s stories to life in the physical word and be easily reconfigurable for nightly events during

My roles included: Design Development, Exhibit Storytelling, Exhibit Displays, Space Planning

Collaborating with founder Ivy Chuang, we created a retail space and production kitchen for her growing skincare company. The modest 950 s.f. headquarters includes office space, storage & cleaning, micro-retail, flexible workshop area and the highlighted skincare kitchen.

My roles included: Concept Ideation, Design Development, Brand Storytelling, Storefront Design, Fixture Design, Space Planning, Production Design, Sourcing, Install Art Direction, On-site Fabrication

In the beginning of the pandemic, I was hired by the owner of the Seattle zero waste grocery store, Scoop Marketplace to collaborate and visualize how her store could function better while also focusing on a lower budget build and local (often reclaimed) materials.

My roles included: Design Development, Rendering, Fixture Design, Space Planning

Roundhouse Agency hired me to design Mophie’s appearance at Tyler, the Creator’s annual Camp Flog Gnaw Carnival in LA. We introduced Mophie’s newest products, provided educational moments and allowed carnival go-ers a chance to play, relax and recharge in our backyard environment. Events included product give-aways, numerous whimsical charging opportunities and larger than life yard games.

My roles included: Concept Ideation, Design Development, Space Planning, Production Design, Sourcing

Lead the design and fabrication of a new design-specific HQ of Axiom. As a creative studio, we focused on offering multiple types of spaces for collaboration, focused work, presentations and happenstance interactions. We also highlighting our fabrication skillset as much as possible through the entire design and build of the space - from custom furniture and lighting to unique finishes and textures.

My roles included: Concept Ideation, Design Development, Brand Storytelling, Fixture Design, Space Planning, FF&E Planning, On-site Art Direction & Creative Oversight

Working closely with the teams at Happy Lucky, Adidas, and Kith, we created five activations for the pre-launch of the Women’s Falcon shoe. For this activation we drew inspiration from the 90’s vibe of the shoe, along with the clean and minimal aesthetic of KITH stores. This whole project wrapped up in about 2 weeks time.

My roles included: Concept Ideation, Design Development, Fixture Design, Space Planning, Sourcing, Fabrication Documents

Collaborating with Happy Lucky and Adidas, we created four activations for the launch of the Women’s Arkyn shoe - a new sneaker profile designed by women, for women. We chose Influencers to collaborate with - inviting each to connect shoppers to the Arkyn franchise in a human and immersive way.

My roles included: Concept Ideation, Design Development, Storytelling, Fixture Design, Space Planning, Fabrication Documents

Working in close partnership with Arc’teryx on their first brand store within a mall, we had an opportunity to create a storefront facade that clearly expresses their modern design aesthetic as well as brings texture and materiality to the brand. The chosen concept represented a modern-take on a backcountry ski hut, incorporating locally sourced wood as well as shou sugi ban charred texture and a massive illuminated logo.

My roles included: Concept Ideation, Design Development, Brand Storytelling, Storefront Design

In collaboration with SET Creative and Arc’teryx, we designed several key brand storytelling moments in the Soho Brand Store. Elements included a seasonal window display, an evergreen manufacturing story, neon bird execution and an etched glass timeline story.

My roles included: Design Development, Brand Storytelling

While working at CRACK/IDL, we partnered with Sanuk to create their first ever stand-alone store in a 1,200 square-foot space on Santa Monica’s 3rd Street Promenade. We were challenged with a 16-week timeline-from concept to execution.

The final result was a store based around a 'garage-aesthetic', capturing the essence of the brand's carefree personality and referencing the birthplace of the first pair of Sanuks - in the founder's garage.

My roles included: Concept Ideation, Design Development, Brand Storytelling, Storefront Design, Fixture Design, Space Planning, Production Design, Sourcing, On-site Art Direction & Creative Oversight

CRACK/IDL partnered with Sephora to bring their 'A Beautiful Blizzard' holiday campaign to life in several flagship stores in New York City and San Francisco. Inspired by the complex geometry of snowflakes, we developed a series of intricate and iridescent snowflake designs. We layered these patterns to give the windows depth and interest. We created custom executions at all stores - Fifth Avenue, Columbus Circle and Soho locations shown.

My roles included: Design Development, Production Design, On-site Art Direction & Creative Oversight

In collaboration with CRACK/IDL, we concepted an interactive media shop-in-shop in Toys-R-Us Times Square for Nickelodeon. Nickelodeon came to us to take their brand retail experience to the next level and we gave them a whole new way to own orange. We created a color-bombed space to offer some respite from the hustle of Times Square. The success of the grand opening received praise and media attention from Viacom and the Wall Street Journal, among others.

My roles included: Concept Ideation, Design Development, Brand Storytelling, Fixture Design, Space Planning, Production Design

Google challenged our team to create an eye-catching and interactive window display for one of their first-ever retail executions. We created a 'Rube Goldberg-inspired' display that literally brought the digital Google Doodle to life.

Created in collaboration with the CRACK team at IDL Worldwide.

My roles included: Design Development, Brand Storytelling, Sourcing, Install Art Direction